Bibble
Bibble
Bibble
Bibble
Client
Client
Client
Client
Year
Year
Year
Year
2024
2024
2024
2024
Bibble is a playful baby brand specializing in bibs designed for little ones who embrace the chaos of mealtime. The brand celebrates the messy, joyful side of growing up, offering products made from sustainable silicone materials.
Bibble is a playful baby brand specializing in bibs designed for little ones who embrace the chaos of mealtime. The brand celebrates the messy, joyful side of growing up, offering products made from sustainable silicone materials.
Bibble is a playful baby brand specializing in bibs designed for little ones who embrace the chaos of mealtime. The brand celebrates the messy, joyful side of growing up, offering products made from sustainable silicone materials.
Overview
Overview
Overview
Overview
The goal was to create a cheerful and cohesive brand identity that would resonate with modern parents — especially millennials and Gen Z — by combining the lightheartedness of childhood with the transparency and care expected from sustainable consumer brands. The branding had to feel soft, clean, and playful, yet still trustworthy and informative. The deliverables included: Logo design and brandmark; typography and color palette; brand guidelines; social media templates and print collateral (tags, packaging mockups).
The goal was to create a cheerful and cohesive brand identity that would resonate with modern parents — especially millennials and Gen Z — by combining the lightheartedness of childhood with the transparency and care expected from sustainable consumer brands. The branding had to feel soft, clean, and playful, yet still trustworthy and informative. The deliverables included: Logo design and brandmark; typography and color palette; brand guidelines; social media templates and print collateral (tags, packaging mockups).
The goal was to create a cheerful and cohesive brand identity that would resonate with modern parents — especially millennials and Gen Z — by combining the lightheartedness of childhood with the transparency and care expected from sustainable consumer brands. The branding had to feel soft, clean, and playful, yet still trustworthy and informative. The deliverables included: Logo design and brandmark; typography and color palette; brand guidelines; social media templates and print collateral (tags, packaging mockups).
The goal was to create a cheerful and cohesive brand identity that would resonate with modern parents — especially millennials and Gen Z — by combining the lightheartedness of childhood with the transparency and care expected from sustainable consumer brands. The branding had to feel soft, clean, and playful, yet still trustworthy and informative. The deliverables included: Logo design and brandmark; typography and color palette; brand guidelines; social media templates and print collateral (tags, packaging mockups).
Industry
Industry
Industry
Industry
Baby Products
Baby Products
Baby Products
Baby Products
Service
Service
Service
Service
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Digital Design
Digital Design
Digital Design
Digital Design
Printed Design
Printed Design
Printed Design
Printed Design
Duration
Duration
Duration
Duration
2 Weeks
2 Weeks
2 Weeks
2 Weeks
The Challenge
The Challenge
The Challenge
The Challenge
The central challenge was finding a visual balance between being playful and professional. The brand needed to attract attention with personality and fun, but also communicate that it is a serious, quality-focused product built for everyday use. There was also a communication gap to solve: many users are unfamiliar with the benefits of silicone bibs — such as being washable, durable, and better for the environment. The brand’s identity needed to educate without overwhelming or sounding preachy.
The central challenge was finding a visual balance between being playful and professional. The brand needed to attract attention with personality and fun, but also communicate that it is a serious, quality-focused product built for everyday use. There was also a communication gap to solve: many users are unfamiliar with the benefits of silicone bibs — such as being washable, durable, and better for the environment. The brand’s identity needed to educate without overwhelming or sounding preachy.
The central challenge was finding a visual balance between being playful and professional. The brand needed to attract attention with personality and fun, but also communicate that it is a serious, quality-focused product built for everyday use. There was also a communication gap to solve: many users are unfamiliar with the benefits of silicone bibs — such as being washable, durable, and better for the environment. The brand’s identity needed to educate without overwhelming or sounding preachy.
The central challenge was finding a visual balance between being playful and professional. The brand needed to attract attention with personality and fun, but also communicate that it is a serious, quality-focused product built for everyday use. There was also a communication gap to solve: many users are unfamiliar with the benefits of silicone bibs — such as being washable, durable, and better for the environment. The brand’s identity needed to educate without overwhelming or sounding preachy.
The Solution
The Solution
The Solution
The Solution
To reflect Bibble’s personality, I designed a custom logo with rounded, soft letterforms — evoking safety and approachability. The vibrant color palette mixed earthy greens with warm corals and pastel tones, reinforcing the natural and sustainable angle while remaining friendly and gender-neutral. I created a series of visual assets including social media templates and playful packaging designs. To make content more relatable and visually distinctive, I incorporated AI-generated illustrations and imagery. These were used to showcase everyday parenting situations in a stylized and whimsical way — from flying spoons to chaotic mealtimes — adding a unique voice to the brand. Educational content was also a core part of the visual communication. Infographics and print-friendly cards explained the advantages of eco-friendly silicone, presented in a fun and digestible format.
To reflect Bibble’s personality, I designed a custom logo with rounded, soft letterforms — evoking safety and approachability. The vibrant color palette mixed earthy greens with warm corals and pastel tones, reinforcing the natural and sustainable angle while remaining friendly and gender-neutral. I created a series of visual assets including social media templates and playful packaging designs. To make content more relatable and visually distinctive, I incorporated AI-generated illustrations and imagery. These were used to showcase everyday parenting situations in a stylized and whimsical way — from flying spoons to chaotic mealtimes — adding a unique voice to the brand. Educational content was also a core part of the visual communication. Infographics and print-friendly cards explained the advantages of eco-friendly silicone, presented in a fun and digestible format.
To reflect Bibble’s personality, I designed a custom logo with rounded, soft letterforms — evoking safety and approachability. The vibrant color palette mixed earthy greens with warm corals and pastel tones, reinforcing the natural and sustainable angle while remaining friendly and gender-neutral. I created a series of visual assets including social media templates and playful packaging designs. To make content more relatable and visually distinctive, I incorporated AI-generated illustrations and imagery. These were used to showcase everyday parenting situations in a stylized and whimsical way — from flying spoons to chaotic mealtimes — adding a unique voice to the brand. Educational content was also a core part of the visual communication. Infographics and print-friendly cards explained the advantages of eco-friendly silicone, presented in a fun and digestible format.
To reflect Bibble’s personality, I designed a custom logo with rounded, soft letterforms — evoking safety and approachability. The vibrant color palette mixed earthy greens with warm corals and pastel tones, reinforcing the natural and sustainable angle while remaining friendly and gender-neutral. I created a series of visual assets including social media templates and playful packaging designs. To make content more relatable and visually distinctive, I incorporated AI-generated illustrations and imagery. These were used to showcase everyday parenting situations in a stylized and whimsical way — from flying spoons to chaotic mealtimes — adding a unique voice to the brand. Educational content was also a core part of the visual communication. Infographics and print-friendly cards explained the advantages of eco-friendly silicone, presented in a fun and digestible format.
The Result
The Result
The Result
The Result
The new branding gives Bibble a strong, memorable presence in the market, perfectly aligned with modern parenting values. The visual identity brings together fun, sustainability, and functionality, helping Bibble connect authentically with its audience.
The new branding gives Bibble a strong, memorable presence in the market, perfectly aligned with modern parenting values. The visual identity brings together fun, sustainability, and functionality, helping Bibble connect authentically with its audience.
The new branding gives Bibble a strong, memorable presence in the market, perfectly aligned with modern parenting values. The visual identity brings together fun, sustainability, and functionality, helping Bibble connect authentically with its audience.
The new branding gives Bibble a strong, memorable presence in the market, perfectly aligned with modern parenting values. The visual identity brings together fun, sustainability, and functionality, helping Bibble connect authentically with its audience.
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PORTFOLIO
PORTFOLIO
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CCB Festival
CCB Festival
CCB Festival
Branding
Digital design
Printed Design
CCB Festival
CCB Festival
CCB Festival
Branding
Digital design
Printed Design
CCB Festival
CCB Festival
CCB Festival
Branding
Digital design
Printed Design
CCB Festival
CCB Festival
CCB Festival
Branding
Digital design
Printed Design
Form Fit
Form Fit
Form Fit
Brand Identity
Digital Design
Form Fit
Form Fit
Form Fit
Brand Identity
Digital Design
Form Fit
Form Fit
Form Fit
Brand Identity
Digital Design
Form Fit
Form Fit
Form Fit
Brand Identity
Digital Design
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HAVE A PROJECT
HAVE A PROJECT
HAVE A PROJECT
IN MIND ?
IN MIND ?
IN MIND ?
IN MIND ?