To overcome this, I focused on: - Naming: Chose the name NÉVOA, which evokes both a visual and emotional world—ambiguous, soft, and mysterious. - Logo Design: Designed a refined, serif-based logotype with subtle contemporary tweaks, referencing literary elegance and modernity. - Color Palette: Developed a palette based on natural, muted tones (ash, bone, slate, fog grey) to reflect the brand’s ethereal yet grounded nature. - Mood & Art Direction: Created a conceptual editorial using AI-based tools like Midjourney, drawing from surrealism, classical sculpture, and atmospheric spaces like the MET or misty greenhouses. - Visual System: Defined key characteristics for garments (e.g., sculptural silhouettes, textured materials, silence in design) to ensure consistency across communication and future product design. - Photoshoot Concepts: Proposed multiple campaign scenarios to explore how space, texture, and fashion interact (e.g. “Modern Museum,” “Abandoned Greenhouse,” “Pop Art House”).