GENKOA

Client

Asociación La Simulación

Year

2024

Building a brand identity and digital presence for a platform connecting artists and strengthening the cultural community in the Valencian region.

mock-up Iphone about GENKOA website
Overview

GENKOA is an initiative by La Simulación aimed at creating a vibrant network of artists within the Valencian Community, fostering collaboration and enhancing cultural exchange. For this project, we were responsible for the complete development of the brand image — from the design of the logo, color palette, and typography to the creation of graphic elements that would unify the platform's visual language. We also designed and developed the official website and created ready-to-use templates in Figma to streamline social media content creation for the team.

Client

Asociación La Simulación

Industry

Art & Culture

Service

UI / UX Design

Web Development

Brand Identity

Content

Duration

4 Months

The Challenge

The main challenge was to craft a brand identity that could resonate with a diverse artistic audience while remaining cohesive, professional, and adaptable across different mediums, from web to social media. The design needed to feel both rooted in local culture and forward-thinking. Also, we needed to make it sustainable and readz for future online content so the team could create them fast and coherent without any additional help.

The Solution

To meet this goal, we developed a visual identity that balanced creativity with structure. The logo and design elements draw inspiration from the organic growth of artistic communities, while the color palette reflects both the warmth of the region and the diversity of its creators. We designed and developed a user-friendly website that highlights artist profiles, events, and opportunities for connection. Additionally, we created a series of customizable Figma templates, empowering the GENKOA team to easily maintain a consistent brand presence across social platforms.

The Result

GENKOA’s launch was met with enthusiasm from the local creative community, offering an intuitive and visually engaging platform for artists to connect and collaborate. The branding and digital tools provided a strong foundation for growth, allowing the initiative to build credibility and expand its network efficiently.

PORTFOLIO

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